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martedì 20 settembre 2011

STEFANEL
















Stefanel and Interfashion. Two separate entities that make up a single international group. A strong presence, with numerous stores throughout the world. The Stefanel Group’s extensive and diverse product range ensures the flexibility needed today to compete successfully in the international marketplace. We have just one goal: make products available to our customers that meet their needs, by emphasising quality and innovation. Stefanel, a major international group that is still in touch with its roots.

The Story

1959 Carlo Stefanel begins to produce knitwear in his factory, the ‘Maglificio Piave’.
1970 Giuseppe Stefanel, his son, takes on the management of the company
1980 The first shop branded Stefanel opens in Siena.
1982 The first shop outside Italy opens in Paris.
1983 Stefanel becomes the company name
1985 The company increases fourfold its turnover and the number of stores
1987 Quotation at the Milan Stock Exchange end of the 80s Stefanel, through a series of acquisitions and international alliances, takes the dimension of a large industrial group; it diversifies the production of knitwear by adding sportswear, jeans and pret-à-porter.
1990 Acquisition of Interfashion
2007 HIGH, a casual chic clothing brand, is launched by Interfashion S.p.A.
A second licence agreement signed with the fashion designer Antonio Marras, On the basis of this agreement, which lasts for 12 years, Interfashion will produce and distribute the I’M Isola Marras brand

THE PHILOSOPHY

Fashion is at the heart of Stefanel. But style is its beating pulse. Simple luxury is our promise. But quality is our core. Design drives us. Technical integrity anchors us.

Our company has earned a place at the very heart of Italian fashion. The Stefanel brand was born from the Maglificio Piave in 1979. A collection for women and men quickly achieved iconic fashion status around the world. Throughout the world, our label became shorthand for Italian creativity, craftsmanship and quality. And we did it at a price that made it accessible to a market that was quickly developing a growing passion for fashion. During the years Stefanel has navigated the shifting fashion territory, in step with every shift in mood, we have consistently delivered great design, impeccable quality and real value. The Stefanel customer is savvy, sophisticated, smart and sure of what she wants. She has spent the ‘fast fashion years’, tapped into every micro trend and style movement. She knows what is hot and what is not. Her fashion favourites are like old friends. And for fashion, her passion could always trump her purse. But, facing her future, she has learned new ways to be demanding. She knows just what she wants: quality chic; mood boosting basics; everyday luxury at an honest price; supreme service; fast fashion with a clear conscience; instant impact. She has no patience to wait and see. The labels that lure deliver a precise message with a clear voice. Every new Stefanel collection evolves to address the style freedoms: brilliant basics better than anyone else and reliably available; classics that are always chic, the staples of every woman’s wardrobes; the secret style weapons that keep a look current; the trends that take you farther than one season; reasons to always love knitwear.


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